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It's raining tenners

04 October, 2010
Page 78 

Consumers can win £10 by guessing when it's going to rain in Walkers' new Rainy Days promotion. In addition, points can be collected from packs of crisps and redeemed online (www.walkers.co.uk) against a range of weatherproof activities. The Rainy Days promotion is being supported by a multi-million pound marketing campaign including a tongue-in-cheek TV ad featuring Gary Lineker doing an '80s-inspired dance routine. Also backing the promotion is point-of-sale material including stackers, wobblers and shelf-edge strips.