Forecourt Trader

Aunt Bessie's hot stuff

01 September, 2004
Page 49 
Aunt Bessie’s has introduced five ready meals into the frozen food market, following the successful launch of Aunt Bessie’s Cottage Pie.
The new five-strong range comprises two giant Yorkshire pudding meals – one filled with sausage casserole and the other with beef steak in gravy – a chicken stew and a beef stew – both with dumplings – and a minced beef cobbler. Each 450g pack has a rrp of £1.99.While the £519.6m frozen ready meal sector has seen a value and volume decline in the last 12 months, the traditional sector has grown by 15.4% in value and 16.4% in volume, according to TNS.John Hendy, commercial director at Tryton Foods, said: “The traditional meals market is the largest sector of the ready meals market.” 01482 223223