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Juicy Fruit pellets

01 September, 2004
Page 49 
The Wrigley Company has extended its Juicy Fruit range with the launch of Juicy Fruit Strappleberry, which combines the tastes of strawberries, pears and apple flavours in a new pellet format.
The launch coincides with an extensive sampling campaign to promote the current rejuvenation of the Juicy Fruit brand, including a new packaging design earlier this year.Jo Hartop, head of communications at Wrigley, said: “This year the Juicy Fruit brand celebrates its 40th anniversary, and the Strappleberry flavour will ensure that Juicy Fruit continues to offer consumers an exciting, mouth-watering taste sensation.”Strappleberry is available from the beginning of September with a rrp of 28p.Wrigley is also introducing a flavour rotation to its Hubba Bubba chunks range with Cool Cola replacing Awesome Orange. Cool Cola will be available from the beginning of September with a rrp of 17p.01752 701107