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Price-mark boost

30 June, 2010
Page 42 

United Biscuits is launching a new range of £1 price-marked sharing packs across some of its most recognisable savoury snacks brands to help retailers grow sales this summer. Available this month, the new selection includes McCoy's (flame grilled steak); Hula Hoops (BBQ beef); Mini Cheddars (original); and Phileas Fogg crisps (sea salt & Indonesian black peppercorn).

Recent research by Him showed that half of shoppers feel price-marked packs encourage them to purchase a product.

George Johnston, marketing director of bagged snacks at UBUK, said: "Retailers should stock up now to take advantage of the increased sales and profit opportunities the range will offer."0800 138 0813

www.unitedbiscuits.com