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Sparkling promotion

30 June, 2010
Page 42 

Coca-Cola Enterprises (CCE) is driving sales of its flavoured sparkling drinks range with its latest on-pack promotion. It gives shoppers the chance to receive 50p-worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack. Consumers text the unique on-pack code or enter online and 50p-worth of credit will be added to their pay-as-you-go or contract account. Running until September 30 on 330ml and 500ml packs, the campaign will be supported by a six-figure sum and include TV advertising. Selena Taylor, CCE's trade communications manager, said summer was a peak time for mobile usage and consumption of flavoured sparkling drinks: "Sales of Fanta, Sprite and Dr Pepper are set to increase significantly."