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Red Bull X-Fighters back to boost summer sales

30 June, 2010
Page 42 

Red Bull is promising a sales boost for retailers this summer with the staging of the UK leg of its Red Bull X-Fighters World Tour 2010 at Battersea Power Station. Backed by a 4m marketing investment, the event will feature 12 of the world's top FMX riders, in front of a potential 28,000 crowd. It will also be broadcast live on TV channel Dave. As a warm-up to the main competitive event, the Red Bull X-Fighters will tour the UK Brighton, Nottingham, Newcastle and Leeds giving spectators up and down the country the chance to check out the breathtaking tricks, as well as generating consumer awareness. Red Bull trade communications manager, Tom Smith, said: "We're really excited to bring X-Fighters back to the UK. The event is not only amazing for consumers, but also provides an opportunity for retailers to make some big summer profits."