Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

Birds Eye hits 100%

24 May, 2010
Page 62 

Birds Eye is launching a major marketing campaign aimed at educating consumers on the benefits of frozen food.

The campaign will focus on Birds Eye's commitment to quality ingredients.

Under the banner 'We're only content with 100%', the company will make clear on packs that its fish fingers are made from 100% fish fillet and Chicken Dippers from 100% chicken breast. The campaign will be fronted by a straight-talking polar bear voiced by Hollywood screen legend Willem Dafoe.

0800 332277

www.birdseye.co.uk