Forecourt Trader

Seasonal blend from Del Monte

01 October, 2004
Del Monte is introducing its first ever Special Edition juice blend Winter Warmer to drive category growth and incremental sales in the 1.2 billion still-fruit beverage market. It is a blend of apple, plum, lemon and cinnamon, which can be gently heated. It marks the start of a seasonal programme of limited edition blends from the brand.