Forecourt Trader
Robinson plans explosive campaign
Published:  01 October, 2004

Robinsons is to benefit from a £2.5 million ĎAutumn Funí campaign, including TV ads, a national door-drop campaign, and in-store and on-line activity, culminating in Robinsons sponsorship of two high-profile firework events in November. The six-week campaign, which kicks off this month, sees 1.5 million leaflets with money-off vouchers and stickers for kids delivered to family homes nationwide, driving awareness of the Robinsons range and new flavours and encouraging trial of premium squash Robinsons High Juice.