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Core - get a load of WKD

29 March, 2010
Page 44 

Beverage Brands reckons its WKD Core apple cider is set to flourish in 2010. As well as having the backing of its own specific marketing activity the cider, which was launched last year, will also benefit from the 30m investment this year in the overall WKD portfolio.

According to the company, WKD consumers aren't ones to plan their shopping in advance so they are just the type to utilise forecourt shops. Plus it's important to keep sufficient stocks of WKD Core chilled, particularly as the summer approaches. WKD Core is celebrating its first anniversary with a draw where readers can win one of five cases plus a WKD Core point-of-sale kit.