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McCoys crisps are hot stuff

01 October, 2004
Page 75 
A limited edition McCoy’s ridge cut crisp in Honey Roast Ham & Mustard flavour has been launched by United Biscuits UK as part of its continuing campaign to grow market share and increase sales in the snacks market. The new limited-edition flavour, which will benefit from a £3.5 million media spend, is available in 50g handypacks with a rrp of 39p. The combination of real food flavours will appeal to the brand’s target male consumer and drive penetration further says Mark Bosomworth, UBUK trading director, retail and convenience.