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Rizla's regular launch
Published:  01 October, 2004

Following the successful introduction of Rizla King Size Slim Silver last year, Imperial Tobacco is launching Rizla Regular Sliver on October 1. Regular Silver will be packaged in ourters of 50 booklets offering retailers profit margins of around 50%, or 17.5p on every booklet sold at the recommended retail price of 35p. The thinner rolling papers segment is the most dynamic in the rolling papers category, according to Rizla UK brand manager Gary Keogh, and accounts for 20% of total sales.