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Halloween treats

01 October, 2004
Page 75 
Walkers has launched two limited editions – Quavers Ghosts available in cheese flavour and Monster Munch Spooky Tongue in Pickled Onion flavour – to appeal to the growing Halloween market. Walkers Trade marketing manager Nicky Seal, said: “Halloween is becoming an increasingly important event in the UK calendar, with Halloween parties and Trick or Treating becoming increasingly popular. Quavers Ghosts and Monster Munch Spooky Tongue have been developed to provide additional sales opportunities created by this trend. For retailers to make the most of the opportunity they should display the product in high-traffic locations to capture impulse sales.”