Subscribe now to Forecourt Trader Magazine
  • Forecourt Trader

'Babol' gum launch

02 March, 2010
Page 56 

Chupa Chups is extending its range into bubblegum following the company's claims of record growth of 30% year-on-year in 2009 in a flat sugar confectionery market. The new range includes Bubbly Cotton Candy, available in tutti frutti flavour; Big Babol Bubblegum (six-piece pack, available in strawberry and tutti frutti flavours) and due for launch in June, Bubblegum lollipops available in cola and cherry flavours. Aimee Reason, Chupa Chups brand manager, comments: "The bubblegum market has been stagnant for years. We have taken the opportunity to reinvigorate the category by launching a range of bubblegum products at a time when consumers are engaged in the Chupa Chups brand." 01753 442100