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New format shake-up

02 March, 2010
Page 56 

Britvic and PepsiCo UK are aiming to shake up the on-the-go drinks market with the biggest pack innovation in 15 years. In April, Britvic will launch a new range of 600ml PET bottles across its carbonates range a first for the UK supported by a £5m marketing campaign. The new bottle format will offer consumers better value for money while providing retailers with a great profit opportunity. It will be available across the no and low-sugar variants of Britvic's carbonates range including Pepsi Max, Diet Pepsi, 7Up Free, and Tango, replacing the current 500ml no suger and low sugar range.