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Werther's Chocolate

01 February, 2010
Page 42 

Leading hard-boiled sweet brand Werther's Original, is launching a new bagged chocolate offering this year called Original Chocolate.

The new range is available in three flavours milk, dark and chocolate caramels, in 125g bags with a rrp of £1.99. The launch is being supported with a £10m investment, including heavyweight TV advertising, according to Richard Drayson, the company's sales director. "The new launch will build on the brand's customer loyalty, driving incremental sales by attracting a more mature and discerning consumer to the Werther's brand."

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