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Drop kick sales driver

01 February, 2010
Page 42 

Scott's Porage, Scotland's number one porridge, is launching a series of limited-edition packs to celebrate a partnership between Scotts Porage Oats and the Scottish Rugby Union.

The partnership is set to drive strong sales capitalising on the RBS Six Nations championship, which kicks off on February 7.

The familiar iconic on-pack image of the Scotts Porage stone putter will be replaced with inspiring images of Scotland's top rugby stars Chris Paterson, Thom Evans and Ross Ford demonstrating their sporting prowess with a drop kick.

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