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JTI's Sterling work

01 February, 2010
Page 42 

JTI is strengthening its number one value range offering with the launch of Sterling Menthol king size 20s. Available nationally in all retail channels from this month, the new variant responds to the rising demand of menthol cigarettes and adult smokers seeking value for money.

Sales of menthol cigarettes are growing year-on-year, according to JTI, and now represent a 7% share of the market. The company says king size packs are currently driving the growth, with volumes increasing by 11% year-on-year.

By widening the range with the launch of Sterling Menthol king size 20s, JTI says it is offering retailers a further opportunity to maximise their sales. 0800 163503

www.jti.com