Forecourt Trader
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Simply the best

12 January, 2010
Page 24 

Site with a licence to sell Alcohol

Sewell Retail won this award for the fabulous alcohol section at its Chanterlands site in Hull, East Yorkshire also Forecourt Trader of the Year 2009. The judges said a lot of thought had clearly gone into planning the alcohol section.

According to the site's new manager Emma Batch, who replaces former manager Quentin Wilson (pictured): "The most important thing was to adapt the range to suit our customers' needs. We did this by analysing our sales to cull the products that weren't so popular. In turn, we increased the facings of our top sellers. For example, Blossom Hill White Zinfandel is our biggest-selling wine so we have multiple facings to really help drive sales and ensure we always have it available. In addition, our promotional offers and multi-buy deals give customers the products they want at great prices."

The site also won Best Car Care & Lubricants Outlet and Best Main Route Independent with 10 sites or more.