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WKD's all heart

12 January, 2010
Page 46 

WKD has produced a set of Valentine's Day posters designed to guide men through the pitfalls surrounding the most romantic day of the year.

Under the theme of 'Bloke Rules', Beverage Brands says the snippets of male wisdom support WKD Red and are intended to set minds at rest when dealing with matters of the heart, all in a suitably WKD way. The posters offer such humorous insights as: 'Why give her a ring when a text will do'.

Debs Carter, marketing director at Beverage Brands, says: "This cheeky approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers. The poster kits are a fun way to support Valentine's Day in a suitably witty manner."

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