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Coca-Cola gets festive

02 November, 2009
Page 44 

This winter, Coca-Cola Enterprises Ltd (CCE) says it is tapping into the seasonal spirit with new campaigns for three of its brands.

CCE's plans include an on-pack 'Greatest Gift' promotion on special bottles of Coca-Cola, Diet Coke and Coke Zero, as well as some 330ml can multipacks until stocks last. The Christmas packs of Coke feature an image of Santa and packs of Diet Coke and Coke Zero will also receive a festive makeover.

To help retailers get into the festive spirit, CCE is giving away five prizes each of a case of Coca-Cola, Diet Coke and Coke Zero.