Forecourt Trader

Ginsters' meaty eats

02 October, 2009
Page 74 

Ginsters is relaunching its 180g individual boxed pies with new packaging and two new additions.

Joining the existing steak and chicken & mushroom pies are steak & onion and peppered steak. Rrp is £1.59. Refreshed packaging features the British flag to highlight Ginsters' use of British meat and locally-sourced vegetables.

Andy Valentine, head of brand marketing at Ginsters, says: "Consumers are looking for good quality ingredients and a properly-filled product that has a home-made feel. Ginsters pies deliver against these demands and the British meat message is a key driver to purchase."

Also new from Ginsters are two lattices chicken and steak & onion, rrp £3.

The company is backing the brand with the return of its 'Keeping a close eye on quality' TV advertising campaign.

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