Forecourt Trader

Max's burger appeal

02 October, 2009
Page 74 

Walkers has relaunched its Max range with new packaging for better shelf standout, the removal of MSG, artificial colours and preservatives, as well as a new flavour.

New cheese-burger flavour 47g packs join chargrilled steak, paprika and cheese & onion, all in 50g packs. Rrp is 53p.

According to AC Nielsen data, sales of Walkers Max are growing by 60% in impulse outlets.

Kirk Tanner, Walkers vice president impulse sales, says: "Max is a real winner particularly in the impulse channel and the new cheese-burger flavour will be very popular with young male impulse shoppers. Retailers should stock up now to make the most of the sales opportunity that crisps offer."

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