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New lottery bubbles

02 October, 2009
Page 73 

Signwaves has introduced new wall and pavement signs for The National Lottery as part of Camelot's £16.5m investment in refreshing its permanent point of sale. About 6,000 of the 'bubble' pavement signs, 5,500 Ecoflex pavement signs and 15,000 wall signs are being distributed around the UK.

Signwaves said its ideas appealed to Camelot on a few levels, including "common components between both signs (saving on tooling costs), extending the branded globe and eye-catching colours of the recently-introduced Playstations onto the high street, and the high degree of aesthetic and pedestrian-friendly detailing".

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www.signwavesgroup.com