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Kit Kat's music break

03 August, 2009
Page 44 

Nestlé Confectionery is launching a new on-pack promotion called Music Break - the third and final of its three significant Kit Kat promotions this year. It aims to further boost sales for Kit Kat with 35 million free music downloads up for grabs. A big media campaign will include new TV advertising from September. The promotion coincides with the launch of Kit Kat Chunky Caramel, and together they will be supported by £10m of media investment - part of the £24m being spent on Kit Kat this year. The latest developments follow a very successful year for the Kit Kat brand, which has seen sales jump 17% (Nielsen CV total market 52 w/e May 16, 2009), out-performing the total confectionery market. Kit Kat Chunky Milk is also performing "exceptionally well".