Forecourt Trader

New look at Bendicks

30 June, 2009
Page 40 

The Bendicks brand is being relaunched with new flavours, formats and packaging. The company says the move will "extend the brand's relevance to a wider group of younger consumers and expand the number of usage occasions".

New flavours include Bendicks Bitteroranges (with a hint of chilli) - a dark chocolate with a firm fondant filling infused with orange oil, Mexican chilli and real orange peel.

Meanwhile, Bendicks Bittertubes is a new impulse pack, a 100g tube with individually wrapped mini Bittermints, Bittergingers and Bitteroranges. Rrp is 1.99.

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