Forecourt Trader

Lucozade backs BB

30 June, 2009
Page 40 

Lucozade is sponsoring the 10th season of Big Brother. The sponsorship, which covers the main show on Channel 4 as well as the E4 spin-off shows, is supported by a 12m marketing campaign. Brand owner GlaxoSmithKline expects the activity to drive "significant sales" for the drink over the key summer sales period.