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Kash in with Kitkat

01 December, 2004
Page 47 
Nestlé Rowntree is launching its biggest ever marketing campaign for KitKat this month.
The £20m on-pack promotion kicks off on December 13 and gives consumers the chance to earn “KitKash” – a currency that can be used to bid for a range of rewards. These include cars, exotic holidays, electrical goods and exclusive passes to forthcoming film premieres, as well as a money-can’t-buy walk-on part in a TV show.KitKash can be earned with every purchase of KitKat – for example, one Chunky equals 100 points.Inside each wrapper is a code, which is entered into a personal online account, and is used to save and store KitKash . Consumers can use their KitKash to bid for rewards in an online auction. Shoppers can also buy some rewards outright, including two for one on Eurostar tickets or £50 off a £500 holiday with Expedia.01904 604604