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Sudafed aims to broaden appeal

01 December, 2004
Page 47 
Non-Drowsy Sudafed is back on TV again this winter with a £3m campaign and a new strapline – ‘Unblock your nose, unlock your senses’ – which is expected to broaden the brand’s appeal to a wider target audience, encouraging uptake and trial.
Matt Rich, Sudafed brand manager, comments: “The campaign is aimed at sufferers aged between 16-34 years, with a slight female bias.”It comes in packs of 12, rrp £2.49 and 24, rrp £4.49. 02380 623678