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Heinz hots up sauce sector

29 May, 2009
Page 63 

Heinz says it is hotting up the sauces category with the launch of Heinz Twisted Ketchup, its new spicy tomato ketchup range.

The range targets adult consumers by livening up meal times while still being accessible for the whole family. And Heinz says it forms part of its commitment to drive value in the ketchup category while responding to consumer demand for more exciting and spicier flavours.

There are three flavours in the range, each varying in spiciness to suit all tastes.

The packaging design incorporates a twist to the iconic Heinz labelling, communicating the different products within the Heinz Tomato Ketchup range. Different colours and chilli indicators are used on pack to highlight the level of heat for each variant: mild chilli, piri piri & lime and fiery chilli.

To celebrate the launch, Heinz is giving readers the chance to win a case of each flavour. There are 10 prizes.