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A sense-ational chew

01 May, 2009
Page 40 

Wrigley is set on shaking up the chewing gum category as it rolls out its new, premium, 'sense-stimulating' gum, which will be available nationwide from June. The 5 range will be available in three flavours: cobalt - cooling peppermint; electro - tingling spearmint; and pulse - crisp tropical. It is designed to appeal to high-energy social consumers, with its stylish embossed black gloss packaging with flashes of colour. Each pack contains 12 sticks individually wrapped in matching coloured paper, rrp is 97p. The range will also be available in twin multi-packs which have a rrp of £1.79. Already well-established in North America, Wrigley reckons the 5 range will help establish a new premium segment within the chewing gum category, providing retailers with incremental sales and profit opportunities. 01752 752094