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Berry nice idea from Ribena

01 May, 2009
Page 39 

GlaxoSmithKline is encouraging retailers to stock up on its new Ribena Strawberry, which is available in an attractive 500ml bottle.

The company says the product has been a big success since it was launched earlier this year.

According to GlaxoSmithKline, consumers say they love the taste of Ribena Strawberry, while the 500ml bottle is helping to attract new drinkers - as well as encouraging existing Ribena consumers to trade up.

To support the launch of Ribena Strawberry 500ml and to drive awareness and trial, a nationwide outdoor advertising campaign is under way.

The activity forms part of a 6m integrated campaign across the Ribena range which runs through until August.

To celebrate the introduction of the Ribena Strawberry 500ml bottle, GlaxoSmithKline is giving Forecourt Trader readers the chance to get their hands on 50-worth of products from the range.

There are five prizes up for grabs.