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It's in the can for Appletiser

01 May, 2009
Page 39 

To celebrate the launch of Appletiser's new creative campaign 'Enjoy Irresponsibly', the gently sparkling 100% fruit juice drink is giving away five prizes of 48-worth of its new-look 330ml cans.

The 3m multi-faceted communications campaign aims to help grow the Appletiser brand, which is already up 29% year-to-date and, according to AC Nielsen, is the fastest growing adult special soft drink.

A recent partnership with the BBQ Association sees Appletiser as the official soft drink sponsor of this year's Gastro Alfresco campaign.

Appletiser contains no added sugar, preservatives or colourants, and it counts as one of your recommended '5 A Day'.

Each winning retailer will receive two cases of 24x330ml cans. Each can has a rrp of 1.