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Poppets gets a makeover

03 April, 2009
Page 47 

Fox's Confectionery has launched a new variety, new pack design and new pack format for Paynes Poppets. Chocolate chip cookie Poppets join the existing chewy toffee, juicy raisin and mint cream.

The company says the increasing popularity of biscuit flavours across the snacking category is sure to make this launch a success.

The new format is a triple pack, price-marked at 1. Single packs retail at 38p.

First seen in shops in 1937, Poppets has appeal across all age ranges.

To celebrate the launch, Fox's is giving eight readers four cases of product each - one of each flavour.