Forecourt Trader

The spice is right for you

03 April, 2009
Page 47 

Schwartz is expanding its new range of recipe mixes and grouping them under the 'Flavourful' umbrella. The company says its Schwartz Flavourful range uses chopped herbs and slowly-roasted spices for a fuller flavour. Each variant in the range serves four people and has a rrp of 98p.

Schwartz says the new Flavourful variants show a major commitment from the company to invest in the future of the market and build on the success of the initial launch - which it says attracted more than 500,000 new shoppers to the category.

Schwartz is supporting the launch with a 2.5m support package, including a TV advertising campaign.

To celebrate, Schwartz is giving away five prizes of 50-worth of product.