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Rustling up an offer

03 April, 2009
Page 44 

Kepak Convenience Foods hopes to broaden the appeal of its Rustlers range with the launch of two permanent price-marked products - bacon roll and hot dog at £1.49.

In addition, Kepak is backing the brand with a £2.5m campaign including TV and cinema advertising and a link up with the new film, Lesbian Vampire Killers. The TV advertising starts this month and will run for 16 weeks.

01772 688 312

www.kepak.com