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Swedish Match's slow burn

27 February, 2009
Page 52 

Swedish Match is giving away Swan Silver ultra fine king-size papers and classic Swan tins.

At 109mm long, the company says the ultra fine papers burn slower - so customers can enjoy the roll-your-own (RYO) experience for longer than they would with ordinary sized papers. With a rrp of 77p, a sale of these is worth more than three times as much as a regular green, blue or red paper at 23p rrp.

The classic-style Swan tins are ideal for RYO smokers as they can carry papers, filters, lighter, matches and tobacco. They come in either black or silver.

Swedish Match has five prizes of Silver ultra fine papers and Swan tins up for grabs.