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Harvesting rewards

27 February, 2009
Page 48 
Ocean Spray is launching new advertising creatives this month across a variety of media as part of an ongoing £15m-plus total brand support package. It has also unveiled its biggest trade support programme to further develop its independent retail channels - The Ocean Spray Harvest Club. Promoted under the strapline 'Rewarding you for stocking Ocean Spray' the free-to-join scheme enables members to swap 'berry points' for branded POS, merchandise and gifts including digital cameras and iPods.