Forecourt Trader
Home
Menu

Price-marked offer

30 January, 2009
Page 56 
Cadbury is launching a 35p on-pack price promotion while stocks last within cash and carry and wholesale. For a limited time, single bars of Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be pricemarked at 35p, with retailers receiving five bars free of charge in every outer (£1.75-worth of stock free of charge at 35p rrp). The packs will feature a prominent on-pack price flash, which will help the promotion stand out at the fixture and catch customers' attention. Kate Harding, trade communications manager at Cadbury, says: "The pricemarked products are some of the UK's most popular chocolate bars within independents. The promotion will enable retailers to drive sales, while offering their customers even better value for money. We have included five bars free in every outer - 48 bars for the price of 43." 0870 191 7343