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Sharing sensation

30 January, 2009
Page 56 
Walkers relaunches its Sensations brand this month. The packaging changes from white to black to make it look more premium. There is also the addition of two flavours to its sharing range - buffalo mozzarella & herbs and southern style barbecue. Both variants are available in 160g bags while southern style barbecue also comes in 95g bags. Kirk Tanner, Walkers VP Impulse UK & Ireland, says: "Staying in is the new going out which offers retailers a massive opportunity for incremental sales on sharing formats in impulse outlets."