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Gillette shave care

30 January, 2009
Page 56 
Gillette has launched Shave Care, described as its biggest range of step-by-step skin care products for men, to increase awareness and unlock growth potential across the £726m male grooming category. The brand is targeting UK men looking to take better care of their skin. The new Shave Care range includes: pre-shave scrub and wash; shave gels which shield the skin during the shave; and after-the-shave moisturiser, balm and gel which refuel the skin. The launch of the range will be supported by a strong advertising campaign across TV, print, online and digital outdoor media.