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Mike vows to buck the small site trend

01 July, 2005
Page 8 

Indie dealer Mike Dransfield, centre, with Elwyn Davies from Spar's AF Blackmore, and Liz Hawkins from Jet

Independent dealer Mike Dransfield of Nesscliffe Services is to invest 1.6m building a new state-of-the art service station on the very bypass that looked set to blight his business when it was built more than two years ago.
The new road the A5 bypass took the main traffic away from Mikes 23-year-old village forecourt in Nesscliffe, near Shrewsbury, in Shropshire, which he runs with his son Mark, and which provides a vital service to the locals with its post office and small store.However, instead of being beaten by the situation, Mike has taken the bull by the horns and put all his efforts into the new greenfield development, fighting a mountain of bureaucracy along the way.Its taken us three years to get where we are, but now building is about to start on the new site which will be a full-blown service station with fast food and grocery store, he said. It should be completed by October. I have already signed contracts with Jet and Spar.At this stage what were doing is completely opposite to what is happening in the market in terms of small forecourts closing down. But were going to buck the trend. There is confidence in the industry its just a question of finding it.I believe the industry has got to develop in a different way. Weve got to provide the service for customers that they want so weve got to offer them convenience.