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Relaunch for Fogg

13 January, 2009
Page 46 
United Biscuits (UB) has relaunched its Phileas Fogg range of premium snacks for 2009.
New products include savoury crisps, tortillas, poppadoms and nuts.A complete packaging redesign aims to increase stand out on shelf and create a stronger brand identity.The company says the changes will be backed by a £2m TV advertising campaign which will also emphasise the brand's commitment to sourcing authentic ingredients and flavours.The new crisp flavours include Mexican sweet chilli and Irish Cheddar & onion chutney, each with a rrp of £1.65 for 140g sharing bags and 58p for 38g handy bags.The nut range includes Brazilian cashews in 90g bags, rrp £1.65. This month also sees UB undertaking a £3m relaunch of its Go Ahead! range of healthier snacks, including new packaging.0800 1380813