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Getting to grips

01 January, 2005
Page 51 
Britvic is investing £30m in its Robinsons squash brand. There are new bottle designs for High Juice and Barley Water plus a new High Juice variety – blood orange. The bottles now feature a dual grip function making it easier to get hold of them.
Robinsons is the number eight grocery brand in the UK worth £275m, and this latest activity is part of Britvic’s plan to become the number four grocery brand within five years.01245 504032