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oodles of noodles

03 November, 2008
Page 44 
Premier Foods is giving two retailers a range of its new Sharwoods Microwave Noodles, with each prize worth £125.
Launched last month, the flavour-infused noodles are quick and easy to cook in the microwave in just two minutes. Available in five flavours - sweet chilli, sweet & sour, rich soy & sesame, Thai lemongrass & coriander, and plain - they are all free from artificial flavours and preservatives.The new Microwave Noodles come in a 250g pouch with a 12-month shelf life, and a rrp of £1.49.The launch is supported by a heavyweight marketing programme, plus in-store sampling and trade promotions. Premier says its Sharwoods brand accounts for almost half of the £25m noodles market.