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celebrate christmas with nestle

03 November, 2008
Page 44 
Christmas is a key time for confectionery sales, and with this in mind Nestlé Confectionery is giving readers an extra chance to boost their seasonal sales.
The company is giving away four outers from its core seasonal range to two readers.Nestlé Confectionery says it is helping retailers to maximise sales and profits this Christmas by recommending a focused core seasonal range from iconic brands including Quality Street, Quality Street My Favourites, and the new-look After Eight as well as the ever popular Smarties, Black Magic and Dairy Box.In addition, £11.5m-worth of marketing spend is planned to help drive footfall to stores.The company says selection boxes make the perfect gift or stocking filler at Christmas. This year Nestlé Confectionery selection packs are significantly smaller with reduced packaging, while all bars are full size, making them kinder to the environment and great for optimising shelf space.