Forecourt Trader

xxx mints curry favour

03 November, 2008
Page 44 
To celebrate its sponsorship of National Curry Week which takes place from November 23-29, XXX Mints is giving away 12 cases, each containing 36 tubes, to four retailers.
Described as the strongest extra strong mint on the market, 23 million tubes are sold every year.The sponsorship of National Curry Week, which raises vital funds for Oxfam, aims to promote the mints' extra strong credentials. The company says the curry activity comes on the back of a PR and sampling campaign to raise awareness and drive trial within the prime target audience of 18 - 30 year old men.A single tube of XXX Mints retails at 35p, while a multipack of three tubes has a rrp of 99p.