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Sterling work from Gallaher

03 November, 2008
Page 42 
New pricemarked packs have been launched for Sterling, which Gallaher says moves the brand into the super value sector.King Size 20s have been reduced from rrp £4.50 to £4.20, while Superkings have gone from £4.59 to £4.25. Gallaher says retailers will benefit by getting the same cash margin as before.