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Stick with it

01 September, 2008
Page 46 
Ice cream manufacturer Fredericks Dairies has added three new variants to its popular range of Cadbury stick ice creams.
They are: Strawberries & Dream, Bournville Deeply Dark and Dairy Milk Fruit & Nut. Each variant is coated in a thick helping of Cadbury's chocolate and boasts the indulgent quality associated with the confectionery brand. The lollies all come in a three-pack with Strawberries & Dream and Dairy Milk Fruit & Nut retailing at £2.39 and Bournville Deeply Dark at £1.50.Fredericks hopes the new additions will strengthen the brand's offer in the freezer and drive greater profit opportunities for retailers. To celebrate the launch, it is giving away £50-worth of Cadbury ice creams to five readers.