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Flavoursome trio

01 September, 2008
Page 44 
Wrigley has expanded its top chewing gum ranges with the launch of three new flavours.
Airwaves has a new green mint flavour which the company says is set to drive sales in the category by tapping into the growing popularity of spearmint flavour chewing gum - which has increased by almost £9m in the last year bringing total category sales to £70m. It is available in standard 10 pellet packs, rrp 37p.Wrigley has also added two more flavours to its Extra Fusion line: strawberry peach and orange mango. The gum comes in liquid-filled pellets and the company says they will meet the growing consumer demand for sugar-free indulgent products. Both have a rrp of 49p.Wrigley communications manager, Alexandra MacHutchon, says: "Both brands have an immensely loyal consumer base and the introduction of these great new flavours will drive incremental sales to the category. We would advise retailers to ensure they stock these new products alongside the existing Wrigley range to take full advantage of the additional sales and profit opportunities." 01752 752094